Posted tagged ‘solutions’

Solutions, solutions

October 7, 2009

At a meeting today in another university a professor from that university, in describing one of its teaching programmes, called it a ‘learning solution’. At another university I visited recently the restaurant menu was headed ‘catering solutions’.

I have to admit I have a particular dislike of the word ‘solution’ used in this way. It seems to have entered common usage via marketing jargon, where every unnecessary product or service could be labelled a ‘solution’, to make it appear that it offered something useful in addressing real life problems. I really hope that this kind of nonsense doesn’t now become common in universities. We have enough jargon as it is.