This post will not be as philosophical as the title might suggest. Rather, I have been looking at the top searches as reported by two search engines, Google and Yahoo. The first thing to note is that they are quite different from each other. Here are the current top searches on Google:
1. weiner facts
2. sammy sosa
3. franz hanning
4. numerology
5. face reading
6. numerology calculator
7. east stroudsburg university
8. dennis earl bradford
9. numerology compatibility
10. lee dewyze halleluja video
Two things strike me here. In the case of five of the items, I have absolutely no idea what they are about. None. What on earth might ‘weiner facts’ be? A couple of the others are just strange: why should ‘face reading’ be so popular, and what’s the big deal with East Stroudsburg University? But what amazes me most is that numerology should make three appearances in this list; what does that tell us?
And now, here is the very different list from Yahoo:
1. Rima Fakih
2. Amazon Ebook Reader Central
3. Dancing With the Stars
4. Amy Adams
5. NBA
6. Hulu
7. Dow Jones Index
8. Claudia Schiffer
9. American Idol
10. LeBron James
Again four items in relation to which I am wholly ignorant, but in this list there is a more visible presence of celebrity culture.
What interests me also is that, in both lists, there appear to be absolutely no items relevant to either local or global news. There is also a hint here that on the internet people live in little worlds of their own – though clearly some of these get to be big enough to pick up some real communities. But these communities avoid the arts, politics and science, and they are much less technology focused than you might expect from people using the internet.
We do live in a strange world.
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