Posted tagged ‘Apple iPad Amazon Kindle’

So here it is: the ‘iPad’

January 28, 2010

A week ago I commented on the technology event that, even without any actual details to hand, was already leaving people breathless with excitement: the expected announcement of an Apple ‘tablet’ device, i.e. a handheld computer with touch-screen capability. Back then the smart money was on it being called the ‘iTablet’ or ‘iSlate’. As I commented at the time, the rumours had to be correct in a general sense, because Apple had allowed the hype to build up to such an extent that they were otherwise in danger of creating such an anti-climax that the whole company could be affected.

And sure enough, on Wednesday (January 27) the new absolutely-must-have tablet was unveiled by Steve Jobs himself: the ‘iPad’. And I have to say that despite the fact that all I’ve seen so far is the company’s own publicity, including this rather neat video, I am absolutely dazzled myself. In many ways it appears to be a larger-than-life iPhone, with the same concept and the same touch-and-feel. Like the iPhone, it will have both WiFi and 3G connectivity, and indeed it will apparently be able to operate all those applications you’ve downloaded on the iPhone. It will of course do music, it will do emails and the internet, it will do games, it will do wordprocessing and spreadsheets, it has a calendar, it stores and displays your photoalbums – you may never have to leave that armchair ever again. But then, as we also anticipated, it will store and display e-books, and to facilitate this Apple is opening its own online bookshop, the iBookstore. This will probably be one of the headline grabbing features, as Apple is thereby taking on the Amazon Kindle directly – and ass against the Kindle, it has colour and a backlit display, so you can read it in the dark.

So how will this go down? Pretty well, I think. The computer magazines are giving it the thumbs-up. And look at the impact on the blogosphere. I’ve just checked: some five hours since the iPad was announced, if I publish this post right now, this second, it will be blog post number 1,062,816 on the iPad across the world. Think of it, the noise from the launch event has hardly subsided and already over a million people have blogged on it. I can only marvel at how late I am.

Apple is good at publicity and marketing, and it is predicting that this device will change our lives. Exaggeration? Maybe, but then again, the iPod and the iPhone changed music and mobile telephony, so maybe they are right here also. But in any case, Apple have been so extraordinarily good as suggesting to us all that they are the designers and operators of the modern world we live in, that some prophecies they now make are wholly self-fulfilling. At any rate, I’ll be able to judge that from the inside as it were. As soon as the iPad ships, one will be shipping to me. Not least because it is remarkably reasonably priced.