What’s at stake?
The term ‘stakeholder’ is one of those words that appears to have suddenly emerged as a key concept of higher education policy. It is not a term, so far as I can remember, that was ever used when I embarked upon my academic career. Now it is ubiquitous in university documentation.
So what does it actually mean? The word ‘stakeholder’ was originally a legal concept referring to a person or body that held money or property pending a determination of who was the rightful owner. It was common for stakeholders to be used in gambling transactions, but in other settings as well. From this original use came the more modern meaning of stakeholder as someone or some body with an interest in the success or otherwise of a person, organisation or business. In the business world it is usually a reference to someone who, while not necessarily being a shareholder or owner, has a legitimate interest in a firm’s success or could be affected by its failure: employees, customers, suppliers, creditors. There is also the concept of a ‘secondary stakeholder’, who is not affected as directly by a firm’s fortunes, but who nevertheless has an interest: the general public, trade unions, community groups, and so forth.
So who are the ‘stakeholders’ of a university? The obvious primary group of stakeholders are students, and of course also staff. The concept may be seen as more complex when it is extended to government, industry (local or otherwise), schools, public agencies. As public policy to an ever greater extent expects universities to engage stakeholders in planning and in strategic communication, it is important to assess how far this community of interested parties could extend, and what entitlements they have. Some studies have suggested that there is a particular triumvirate of stakeholders whose interests should to some extent be accommodated: parents, communities and employers. This, it is suggested, should lead universities to adopt the business tool of ‘business stakeholder analysis’:
‘BSA is a useful tool for learning how to think more expansively about stakeholders, and then actively to incorporate these newly identified stakeholders into the corporate decision-making process without sacrificing institutional values.’
Universities, like other organisations, need to be aware of those bodies and networks that can have an impact on their success. Unlike firms, universities are often seen as public bodies, and this creates not just a sense amongst various groups that they have an interest in the institution, it sometimes generates a sense of entitlement in relation to them. Governments express this through the conditions they attach to the distribution of public money to universities and through the monitoring of performance. But it is felt more widely also: a man once came up to me on the campus (having recognised who I was) and proceeded to deliver a set of instructions as to what I, in his view, was obliged to do. He ended his statement with: ‘I have paid for all this, I am entitled to have my views taken into account.’
And indeed, in many way he was so entitled. Universities should not be resistant to the stakeholder concept; it reinforces a sense of the university as a significant element of the wider community, even if the institution does not have to dance to everyone’s tune. Autonomy should not, in my view, mean disengagement or disinterest. In some ways indeed we are stakeholders for the wider community: we hold the valuable property of knowledge in the interests of the society which, ultimately, owns it.
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