7 Comments on “Welcome to your new crisp, modern and impactful TCD. I mean TCTUOD”

  1. kevin denny Says:

    But look at how MIT has struggled without having University in its title.🙂

  2. Al Says:

    Ahh, but this could be similar to the Irish Water model…
    If one spends all that money, then someone has to pay it back?
    Surely students will pay extra for this?

  3. MunchkinMan Says:

    Two things: If the TCDUOD Board prefer the full title why not go the whole hog and call it by its official full name; The College of the Holy and Undivided Trinity of Queen Elizabeth near Dublin?
    Second: The name issue is founded on the inability of the then 16th century new University of Dublin to attract further intvestment for establishing colleges in addition to the Trinity College. So the names of the university and of the sole c ollege became synonymous. Perhaps RyanAir, IKEA, and Maxol could be approached to found new colleges of the University of Dublin? Why not? There’s a Kellogg College in the University of Oxford, and it even has an ear of wheat in its coat of arms!

  4. cormac Says:

    As I pointed out on Brian Lucey’s excellent blog, at every international conference I attend it is usually assumed that I am from Trinity. You just can’t beat that kind of branding, so I think one needs a very powerful reason to change the name.
    ‘Trinity College, University of Dublin’ may be accurate, but it also introduces a degree of confusion as it implies there are sister colleges….

  5. William Says:

    I think staying with the original suggests heritage, quality, consistency, dependability along with the usual associations of scholarship, research and teaching.

    Feel this was a good 100,000 euros wasted!


  6. There’s rebranding, and then there’s bizarre name changes. I cite the current plan to change Leeds Metropolitan to Beckett. It’s especially unsuiitable if you know anything at all about the man who was named Beckett.


  7. […] themselves as “Trinity College, the University of Dublin”. Von Prondzynski has some choice comments on that plan as […]


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