The web presence
These days, most people who have an interest in a university or college, in whatever context, first encounter it on the internet. A university’s home page on the web is, usually, its main opportunity to make a good first impression.
Today I needed to access all Ireland’s university websites to find two pieces of information; one of these would be very relevant to potential student applicants, the other to a potential philanthropist. I have to say most Irish universities do not come out of this well. Typically their home pages are far too busy and contain too much information under too many headings. The main function of the home page, in my view, is to act as a map that will direct a visitor to where they want to go, and that will do so in a reasonably attractive way. Typically this task is best performed if the page gives maybe nine or ten different options, which can then move the visitor closer to the information they need in a user-friendly way. In fact, Irish universities typically provide around 35-40 clicking choices on the home page, often in confusing separate sections on the page, and often offered in very small print with densely written sub-texts. One university gives the visitor 45 choices. Three universities also do not manage to contain all the links and clicks on a single screen, so that the visitor has to scroll down to see all of it, which on a home page is an absolute no-no.
The one Irish university website that pretty much gets it right is NUI Galway, which has a clean, uncluttered and user-friendly home page, with a reasonable and manageable set of links. The next best is my own former bailiwick, DCU. The others are all in varying degrees a nightmare for the first time visitor.
Apart from Galway’s rather excellent effort, a good model of how to do it is the website of US university MIT.
One hint I would give to university web designers is to keep breathless news announcements to a minimum. Visitors to a website are not really likely to be there in order to enjoy the latest propaganda messages. A well designed news site linked from the home page, and kept up to date, is a much better bet.