Communicating in a time of crisis
Right now we do not know for sure whether Ireland will require EU or IMF support to secure financial stability. In fact, we don’t know whether there have, or have not, been discussions between the Irish government and EU officials or other member states about this. We don’t know what exactly the implications of a ‘bail-out’ would be were one to take place. We don’t know what impact any of this might have on the previously announced targets for cutting the public finance deficit. In short, we the people are pretty much in the dark about everything.
When there is a crisis, communication is almost as important as taking the right substantive steps. The key ingredient that will create confidence and a positive outlook, both at home and abroad, is a popular understanding of the position and of what must now be done. The Irish government may well be taking all the right steps, but it is not sharing its thinking with the people, and this is creating uncertainty and a loss of confidence. I confess that I cannot understand why the Taoiseach has not been on television explaining the position and the actions that will be taken to lift us out of financial crisis; indeed I don’t know why he has not been doing this on a regular basis. An ad hoc interview on a news programme, though probably better than nothing, is not a substitute.
An increasing number of commentators have been calling for a change of government. For myself, I doubt that would make much difference to our chances of recovery, and it would seem to me that political continuity right now has benefits. But there needs to be leadership, and this must include proper and visionary communication. This has been completely missing, and I suspect that our current difficulties have been aggravated by that. It is high time, perhaps beyond time, that this is corrected.