Posted tagged ‘trending’

Throwing stones at a trend

January 4, 2013

In the 1960s there was a famous sign in a London park that had only this written on it: ‘It is forbidden to throw stones at this notice.’  I always wanted to take a photograph of the sign but never got the chance.

I was reminded of it yesterday, however, when I had a look at what was ‘trending’ on Twitter. Sometimes the list throws up items of popular culture that one might want to know about. Anyway, one trending item was ‘Página 4 de 365′. This seemed to me to be a curious thing to have become famous, and so I checked out the tweets containing these words. It is totally clear that the expression is indeed trending: from the point at which I began writing this post to the moment in which I have reached this part of it, no fewer than 189 tweets have been posted referring to the mysterious page 4. But none of the tweets I could read (or could be bothered to read)  explained what it was; instead, they all either asked what ‘Página 4 de 365′ was all about, or expressed irritation that it was trending. It seems to be trending only because nobody knows what it is.

The internet is a mysterious place. Let’s not throw stones at it.

Is it a trend?

November 1, 2011

So what did the late Colonel Gadaffi of Libya never achieve, even as his régime was collapsing all around him and the eyes of the world were on the endgame there? Well, he never managed to ‘trend’ on Twitter. Actually it is likely that the reasons for this absence from the list was due to the large number of competing spellings the international media use for his name. Here I have called him Gadaffi, but other common versions have him as Gadafi, Gadaffy, Ghadafi, Gadhafi, and Qaddafi. Clearly if no two people could agree on the spelling of his name, then he’s not going to pick up the number of mentions in any one version that would allow him to start trending.

But what is trending? How some of the Twitter trends emerge is mysterious. For a few days last week the leading global topic was ‘#dontsupport‘, which allowed people simply to list things they didn’t like and find a global audience for their negative preferences. One person for example urged us all not to support ‘companies that support outsourcing’ (which at any rate is a serious proposition, though probably misguided); but mostly the guidance was rather more trivial. Then yesterday a trending topic was ‘#6HOURS‘, which baffled me until I saw that this was in some way connected with Justin Bieber; and there I have to say that despite my normal desire to be informed about whatever is in fashion, I have managed to avoid knowing anything about the said Mr Bieber except his name.

It probably shouldn’t surprise anyone that Justin Bieber – whatever it is he does – will out-trend Colonel Gadaffi. But then again, popular culture tells us something about ourselves and is itself worth knowing. We don’t need to find out about world events that way – there are other ways of doing that reliably – but we can learn a little more about what is exercising what politicians sometimes describe as ‘ordinary people’. By the way, right now they are concerned about ‘April Pratt’. I must find out who that is.


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