What kind of smartphone are you?
Technology rules not just what we do these days, but who we are. The gadget you take out of your pocket or briefcase when making a phone call, or when taking notes at a meeting, or when checking the score in the latest football game, will tell everyone exactly what kind of person you are.
An interesting perspective on this was considered yesterday in BBC2′s Newsnight programme. Their economics editor Paul Mason looked at the impact of social networking on the British general election; but as part of that he pointed out that social networking was now largely conducted on mobile devices, and for many that meant Apple’s iPhone. Politicians on the other hand were still largely Blackberry users, and this meant that the nature of their mobile device use was fundamentally different from that of the politically engaged general public, who were more likely to be iPhone junkies. Blackberrys, he suggested, were modelled on the idea of distribution of command and instruction, whereas iPhones were based on interactive opinion building and information sharing.
And so what does all this mean? It seems that who we are is now increasingly connected with the technology we use. The gadgets become extensions of ourselves and we become extensions of them; they are part of our intuition rather than just instruments of utility. Companies that ‘get’ that, as Apple undoubtedly does, will dominate in the future. And people who ‘get’ that will be the dominant political forces. And right now in the UK, there is at least a chance that the mood of this election will have been fashioned by Twitter, Facebook and the iPhone. Interesting.politics, society, technology comment below, or link to this permanent URL from your own site.